For any business twitter users, building up a following of interested fans is a must. So make sure you are not doing anything to turn those followers away. Here’s my list of the 10 most annoying things I see on Twitter and that have my finger hovering over the “unfollow” button.
1. Automated direct messages
Many people have a policy to unfollow anyone who does this. If you must do it, at least include something of value to the recipient – like a discount voucher. Asking for Facebook Likes just compounds the crime.
2. Duplicate tweets
This is really common if (i) you are posting to Facebook and Twitter but also have FB set up to tweet automatically or (ii) you have a business and personal account and tweet the same thing to both at the same time. Be wary of linking Twitter and Facebook – they are different and need to be treated as such.
3. Telling us how many followers and unfollowers you have
While the many tools which help you monitor or clean up your followers are useful, the automated tweets they send out are not. Switch them off (and if your tool of choice won’t let you, stop using it). Non automated tweets saying how valuable you find the tool are perfectly acceptable in moderation.
4. Automated Horoscopes
5. Endless lists for Follow Friday
You’ve seen them. The tweets crammed with twitter names but no reason why anyone should follow them. (Even worse are the people who re-tweet them). Follow Friday is a great way to acknowledge a few of the people you follow, but write an individual tweet for each one.
6. Tweeting the same thing endlessly
Yes, you should let us know about your latest blog post. But not ten times a day for a week.
7. Retweeting the same celebrities all the time
We know who they are – if we want to read their tweets we’ll follow them ourselves.
Some people are cool with bad language, but lots are not.
9. Posting in bulk
Little and often works best for twitter, so space out your tweets. Nobody wants to see 10 tweets from you clogging up their timeline.
10. Hashtag Stuffing
It just makes your tweets unreadable. So although I’d have to be in a very bad mood to unfollow you just for this, I’m not going to read what you say. Stick to one or at most two hashtags per tweet.