As Pinterest grows in popularity, more and more small businesses are thinking about using it to market themselves. But it’s a platform where blatant selling and promotion just doesn’t work. The get the most from Pinterest you need to think creatively. Here’s some suggestions:
1. Put together a mood board for your clients
This works really well for creative businesses such as weddings, graphic designers, personal stylists, interior designers. After an initial consultation with your client, create a board with images that reflect the ideas you have discussed. Florist Tracey Campbell of Campbell’s Flowers does this beautifully. She makes up a board for each wedding couple suggesting flowers that match their colour scheme and ideas and mixing in images of other items for the scheme.
If you (or your client) don’t want the ideas to be public, use the new Secret Boards facility.
2. Turn your words into pictures
Infographics are hugely popular with many beautifully designed (and complex) examples. If you have some great stats and insights to share, it may be worth investing in a designer to make them into a stunning graphic that gets lots of attention. However, you don’t need a graphic designer and a large budget to create visual information. It’s not that difficult to put together a “Top 10” list in graphic format rather than text – like this example. Or simply add a caption to a background using an appealing mix of fonts and colours.
3. Create a tutorial
Step by step instructions and how-to guides are really popular on Pinterest. You’ll find lots of craft, beauty, fashion and home styling tutorials there, but it’s also very useful for technical guides using screen shots. For a small number of steps you can create a combined image but for more complex instructions pin a single image making clear it’s a tutorial. However, don’t put everything into your pinned image – you want people to head over to your website for the full story.
4. Run a competition
Running competitions on Pinterest can be a good way to increase your followers and brand awareness.
There are numerous different ways to run competitions. Here are a few of the most typical:
- Ask people to create boards and choose the best one
- Ask people to re-pin an image and follow you, then choose a winner at random
- Ask people to pin images and include a tag in the description so you can find and repin it. Then choose your favourite.
5. Show what your brand represents
Simply by sharing the things you love on Pinterest you can demonstrate your brand and your business ethos. Pin great visuals from others which reflect your style, where you are based, your staff’s favourite picks – things which give an insight into you and your business.
And it’s a very enjoyable way to spend your coffee break!