This week I’m bringing you a selection of different ways small businesses are using online marketing successfully. None of these are doing anything particularly groundbreaking or difficult, but what they do all have in common is that, whatever their chosen platform or method, they are doing it very well. And when something is working for them, they are telling us about it.
It’s the latest social media hot topic, but Pinterest can be a tricky marketing tool. Being too pushy with your own products is frowned upon, but Carrie from Atelier (an interior accessories and clothing boutique near Harrogate) blends her own photos and products in with a wide selection of images chosen to illustrate her style and flair. It’s a good example of someone just being themselves on social media. And with nearly 2,000 followers it’s clearly having an impact.
When MaxiFlow sponsored their local football team they were thinking more about supporting their local community than generating profits. But a client found them via a link from the football club website resulting in a very lucrative piece of business. But they haven’t just stopped there – they’ve blogged about it, the football club have blogged about it, they told me about it on Twitter – and now I’m blogging about it. All useful website links and publicity.
This is a great example of offline and online marketing coming together and delivering results – as is our next example:
As a keen networker I’ve seen every type of business card from cheap and nasty through plain boring to some really creative designs. Richard Eaton’s is one of the latter with its mock smartphone styling – a perfect fit for an app developer. But the real impact from the cards has come, not from handing them out at meetings, but talking about them online. As a result, the cards were featured in an email newsletter sent to 350,000 subscribers, generating 25 new sales leads. Richard tells the full story on his blog.
Becky Peabody manages to combine running her business and family life AND creates fabulous blog posts every other day – an achievement that leaves me awestruck. Read a couple of posts and you really feel you already know her and want to know more about her business and gorgeous products. Every post includes fabulous pictures, some incredibly simple, but effective and the updates are also posted on Twitter and facebook. As a result, Dots and Spots has lots of fans across social media and ever increasing brand awareness.
As organisers of wedding fairs, The Wedding Affair need to attract both brides and suppliers to their events. Their Facebook page is a lively space for both audiences with frequent updates, lots of images, shares and comments.
All these examples I came across via social media so don’t be shy – talk about your successes. Blog about it, link to your blog on Twitter and, whatever online marketing you choose to do, make sure you maximise it’s impact.
Have you done something that’s got great results? Let me know in the comments – I’d love run another article like this in the future.