Finding it hard to keep your small business blog updated?
It’s time to get organised!
Planning and scheduling your posts makes it much easier to manage your time and ensure your blog is updated regularly with good quality articles.
Creating your Blog Schedule
I like to use a simple excel spreadsheet with 6 columns. You can download a free copy at the end of this article.
Column 1 – Title
Every time you have an idea for an article put it into this column. The key thing is to capture the idea – you can always amend the title when you come to write it up.
Column 2 – Category
This is the main subject of your article and you will post it under this category in your blog. I recommend any article has a maximum of 2 categories.
It’s a good idea to keep a master list of the categories for your blog to ensure you are covering the topics you want. The spreadsheet lets you monitor these by showing you how often you are covering a particular subject. It helps you maintain a balanced blog with a good mix of content.
Column 3 – Tags
This lists all the subjects mentioned in the article – they can be the main topic or just a small part. Tags are used by blogging software to make searching easier – here’s the “Tag Cloud” for this blog.
It’s a good way to lead visitors to your other articles on the same subject.
It’s fine to have multiple tags on an article.
Column 4 – Draft
I put a “Yes” in this column when I have written the article or “Part” if I’ve started it but it’s not yet completed.
Column 5 – Due Date
The date I plan to publish the article. Before you start writing your blog, decide how often you will update it. Regular updates are key to successful business blogging, but you don’t want it to become a chore. So be realistic and set yourself a manageable target.
Column 6 – Published Date
The date the article did actually go live on my blog.
Managing your Blog Schedule
Now you have your scheduling spreadsheet tool set up, you need to use it and allocate time in your diary for writing your blog.
My approach is to:
Note down article ideas as they come to me and add them to the spreadsheet (without dates, categories or tags at this stage).
Update my schedule monthly. This is where I organise all my article ideas, add categories and tags and decide which articles I will publish when.
Set aside an afternoon once a fortnight for writing. Get this in your diary – unless you’re a natural writer, it’s so much more effective than sitting down with a blank screen on the day you’re supposed to publish your article. I aim to get 2 articles completed and another started in this time. (I will be honest and admit I don’t always manage this).
Publish my blog weekly. This is when I tidy up the article, choose pictures, run the spell check and hit the publish button.