Choosing a shopping cart for your ecommerce business can be tough – there are so many to choose from out there. Before you start evaluating your shortlist, take some time to decide those features which are essential for your venture.
These are my top 10 “must haves” for a good shopping cart (in no particular order):
Large, multiple images
Photos sell your products in ecommerce – make sure your cart can display more than 1 photo for each product, that they are displayed well and can be enlarged on screen. A zoom function is also useful.
Fast, Easy Checkout
Preferably on one or two pages and with no need to register first.
The ability to search for items within the shop will make it easy for customers to find what they are looking for.
Discounts and Coupons
The ability to set up special offers and discounts is a must these days.
Easy catalogue management
Of course you want your site to look great for customers, but you also need it to be easy to maintain. You’ll want to be able to download product data to Google shopping and other sites (like Facebook). And a bulk edit function is a must for price changes. Copying products can also be a great time saver.
When you are evaluating carts, spend a good proportion of time on the admin areas – this is where you will be hanging out for the next few years.
Easy integration with Google analytics and decent sales reports are essential for managing your business.
SEO friendly URLs
Sorry for the jargon – basically what this means is that when you click on a product the URL shown in the browser is
so that when someone searches for size 10 grey widgets you have a good chance of appearing in the search results.
As well as boosting customer confidence, reviews can give you useful feedback and they also help from an SEO point of view. Your customers are writing unique content for you!
Linking/cross promoting products
It’s good to sell more to your customers so make sure your shopping cart helps you do this. Depending on your product type you may want to suggest products which complement the one being viewed or show other items people who bought it purchased. Amazon are the experts at this.
Ones that didn’t make the top 10
You may also want to look for
- product filtering (selection options via tick boxes in the navigation)
- social media integration
- easy integration with your chosen payment processing options
Do you agree with my choices? Let me know in the comments.