In our series of tips on using Google Analytics, we look at “why” you should use certain functions and not just “how”. Our first tip covers the use of the date comparison option.
If you tick the little box under the date range in the top right of your analytics you can compare two sets of date ranges.
By default, this will give the period immediately before the one you are currently measuring. So if you are analysing the last 30 days, it will compare against the previous 30 days. You can amend the comparison dates – just make sure the 2 periods are the same length.
This feature is useful for:
- Identifying the reason for sudden spikes (or falls) in traffic.
- Checking the effectiveness of new campaigns such as social media or SEO
- Looking for trends.
I find it really useful to compare a month with the same period the previous year. Especially for seasonal businesses where a month on month comparison may not be meaningful.
Need help getting the most from Google Analytics? Click for more details of our set up and training services.