As you know, I’m very enthusiastic about blogging and the benefits it can bring for your online marketing.
But it’s not enough to just write your own blog – writing guest posts on other people’s blogs should also be part of your strategy.
- It will raise your profile
- It will help your SEO
When you write a guest blog, it’s usual to include a brief profile of your self, including links to your website (and often social media profiles). In the short term, you will get new visitors to your website. In the longer term, more links to your website should boost your search rankings and provide a steady, long term increase in website visitors. And the blog owner gets free content for their blog – it’s a real win-win.
So how do you go about guest blogging?
Step 1: Look for blogs to target.
There are lots of ways to do this:
- blog directories
- your network contacts
- social media – bloggers often post guest opportunities on Twitter and forums
- and there are even guest blogging websites which match authors to blog – MyBlogGuest is the best known.
While it’s lovely to be featured on a high profile blog, I’d recommend starting with smaller blogs. Once you have a few well written articles published, you can demonstrate to the bigger blogs that you’re a worthwhile author.
Step 2: Write your articles
These need to be original and good. Don’t even think about using article spinning tools (software which takes a single article and creates hundreds of “different” versions).
Look at the style (and editorial guidelines) of the blogs you are targetting and write content that will interest their followers.
As well as your main text, take time to create a really good profile – a couple of sentences which describe you and what you do.
Step 3: Pitch your article
Always personalise your email when pitching to blogs, but keep it short and to the point. Say why you think it’ll be a good read for their audience and highlight your credentials as an author.
Step 4: Follow up
When you get an article published, do your bit to publicise it through your social media profiles and always reply to any comments left – the blog owner will appreciate it and you’re more likely to be offered the opportunity to contribute again.
Finally, think about asking the occasional guest to contribute to your own blog – it will give you fresh content and, if your guest author is following step 4, bring you new visitors to your site.