Have you made the mindset change to put mobiles first?
It’s a couple of years now since Google starting demoting non-mobile friendly websites from the search results on smartphones. And in that time the proportion of internet use on smartphones has continued to rise.
So it’s no longer enough to ensure your site is responsive and works OK on mobiles – you need to be designing your site for mobiles and then making sure it works OK on desktops.
Take your menu bar, for instance. On the Paprika Marketing site it becomes a drop-down box on mobiles – but on many sites it collapses into a little button that’s easy to overlook. If people don’t click on it are they missing out on a vital piece of information?
This is especially true for ecommerce sites. Items that appear in a sidebar on desktop may be lost down the bottom of the page on mobiles or worse, take up that vital top of page space and distract from the actual products.
Small changes can make a big difference
I recently worked with an ecommerce client using Magento where the product filters (in the left sidebar on desktop) were taking up all the space at the top of the category page on mobile. So nobody could actually see the products and the bounce rate to that page was high.
We asked the web developers to move the filters to appear below the products on mobiles and we also made a few tweaks to the product pages to make sure vital information was visible on smartphones and to improve the ordering process.
The result? A whopping 60% increase in conversion rate from mobiles – and a big increase in revenue.
Think mobile first
Because we (and our web designers) are usually checking our own sites via our laptops or desktop computers it’s natural to think that everything looks fine.
It’s time to break that habit and make it a priority to check everything on mobiles first – not as an afterthought.
It’s not just your site that may need a rethink – it’s also your processes. If you offer personalised products, for example, it needs to be easy for customers to enter their options through a fiddly smartphone screen – or give them the option of checking out now and sending their personalisation information later.
Pick up your smartphone
Get your smartphone out now and have a really good browse of your website. Does it still look good? Can you find all the relevant information? Does the Contact Us form/link work properly? And if you sell online – is it easy to make a purchase?
It’s not just consumer facing businesses that need to think mobile – so many professionals work on the move these days. Unless your business is aimed purely at desk-bound corporate business users, then you simply cannot ignore the smartphone user.