Gaining good quality links is still a key part of SEO. But these days you need to earn those links. Linkbait (SEOs love a bit of jargon) is simply content that is effective for attracting inbound links to your website, thus boosting your off-page SEO.
Here are the best 10 articles I’ve found on linkbait giving detailed advice, lots of ideas (and ideas for generating ideas) and some cautionary tales.
The Marketer’s Ultimate Guide to Link Bait
Ultimate is pushing it a bit here, but Hubspot’s article gives a good overview of linkbait and what works.
Written for SEOs working for big clients, this comprehensive guide still has some great advice relevant for small businesses.
SEO Advice: linkbait and linkbaiting
20 Linkbaiting Techniques
Most of these are covered in other articles but this is a useful summary.
Examples and case studies
Dangling the Bait – A Guide to Link Baiting
As well as examples this article also has some very useful tips
10 Extraordinary Examples of Effective Link Bait
A range of different types of linkbait that proved very successful.
A Small Success Story Inspired by SEOmoz and its Contributors
A case study from a small UK business. But writing up the case study on YouMoz was the real killer tactic. Make sure you read through the comments.
What not to do
Stop Linkbait Before It Ruins Content Marketing
A rant against low quality linkbait articles like: “5 Things Preventing You From Becoming a Billionaire,” “The Secret Video Obama Doesn’t Want You to See” and the ever-insidious “[Hot Female Celeb’s] Wardrobe Malfunction.”
The Fish Aren’t Biting: Failed (Link) Bait on the Rough Seas of SEO
A refreshingly honest case study of a failed linkbait project with some useful lessons learned.
Having a blog post “go viral” can damage your business if you are not prepared. Make sure you start taking action as soon as you notice any unexpected increase in traffic.
What type of articles have been successful for you as Linkbait? Do let us know in the comments below or on our Facebook page.