One of the most annoying things about blogging is the number of spam comments you receive.
You know the ones. Completely irrelevant to the topic of your post and/or complete nonsense. Like this recent one I received on a post about ecommerce: “It’s simplier to buy college papers online than to compose research paper by your own. Thence, do that and focus on your personal deals.”
Often accompanied by a link to a dodgy website.
You certainly don’t want comments like this appearing on your business blog, so you need to remove them. Here are some of the options for managing spam.
1. Filtering spam comments and placing them in a “quarantine” area.
The most widely used one is Akismet. The downside is it is not free for business websites and it can filter legitimate comments, so you need to go in and check from time to time. And you also need to manually delete all the spam it has filtered. But you can do this once a week or so rather than having to constantly check your comments.
2. Using a “Captcha” or similar for the commenter to prove they are not an automated “bot”
I use this option on my own blog with a plugin called nucaptcha. There is also a plugin called GASP which is said to be both simple and effective. These won’t stop real people adding spammy comments but will stop the majority. The downside is that many people don’t like these and they are likely to discourage some from commenting.
3. A plugin which allows you to comment using a social media profile
There are several of these. Disqus is one of the most popular. Generally used by large volume blogs but expect to see these grow in popularity.
4. Closing comments after 15 or 30 days
Most legitimate comments on blogs posts tend to happen in the days just after publication, so turning off comments after a short period won’t greatly affect the number of comments you receive and it will stop the majority of automated comments.
5. Turn comments off
For me this is a last resort. Part of what makes blogs so valuable is the opportunity to engage with readers. Turn off comments and your blog becomes just another series of web pages.