Have you heard of Pinterest?
It’s a social networking platform which allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web.
With my background in the wedding industry, I’ve been aware of Pinterest for some time – but I’ve always kept clear as it can be very addictive. All that creative talent and gorgeous images.
But in the last few weeks, I’ve noticed many heavyweight online marketing commentators talking about Pinterest and quoting some quite staggering statistics. Its user growth makes it one of the fastest growing websites EVER. And with more and more brands seeing its potential, expect that to continue.
And it’s not just sexy, creative stuff that works. Infographics can be pinned as well as photographs. Even Hubspot, the internet marketing software people are generating more website traffic from Pinterest than Google+. Although the jury is still out on how well that traffic converts to actual sales.
But just as the hype has grown, so has the scrutiny and a lot of people are VERY unhappy about the Pinterest terms and conditions and their implications for copyright.
So should you be looking at Pinterest as a marketing tool for your business?
If you have a creative business or one with strong visual images, then I would recommend you check it out. This is one social media platform where it’s OK to dabble. But if you like it and it’s a good fit for your business , consider adding a “Pin It” button on your website to make it easy for visitors to “Pin” your images.
At the moment, you need an invitation to sign up – if you would like one, let me know (with your email address) and I’ll send you one. It’s a good idea to link with your Twitter account, so use the same email address.
For myself, I’m just enjoying using it as purely “Social” media. Browsing and finding things that inspire me. Here’s what I’ve found so far: pinterest.com/alisonpwren/