Pop-ups seem to have increased recently (after a bit of a lull). It seems you can’t go onto any website these days without one, well, popping up!
I’m sure I’m not the only person that finds them annoying, so why does everyone seem to do it?
Well, it’s been proven (i.e. lots of bloggers have tested it) that pop-ups will improve your email sign ups. So it’s not surprising that many blogs use them. But I’ve noticed a lot more ecommerce websites using them, usually offering a discount for either newsletter sign ups or off your first order.
I find it really intrusive and I’ll often just back off the moment I see a pop-up without even reading it (or the page it’s blocking). After all, if I haven’t seen the product I’m looking for how do I know if I even want a discount!
Remember that what’s great for bloggers may not be ideal for your ecommerce or local service business. And pop-ups could be stopping people taking the actions you really want them to take – like buying something.
Recently Google announced that mobile sites which use “intrusive interstitials” (i.e. pop-ups that block the main screen) may be penalized in search results – so you could be risking your search rankings as well as your conversion.
If you are thinking about using a pop-up, then proceed with caution. You can now get intelligent pop-ups, such as those that work out when someone is about to leave the site which are more discreet but still effective.
And always test the impact. Make sure you are not growing your email list at the expense of your conversion rate.