For this week’s blog I’m reviewing The Ultimate Small Business Marketing Book by Dee Blick.
When launched last year it rushed to the top of the Amazon bestselling sales and marketing books list within 48 hours. And, as of today, it has an impressive 5 out of 5 star rating from 61 reviews on Amazon UK. So do I agree?
I do read lots of business books and for me this is one of the best. It’s targeted at the small business and the advice is practical and relevant while still tackling the more difficult subjects of strategy and branding.
Dee’s core messages are:
- you don’t need a big budget – you can market your business effectively on a shoestring
- you do need to make a regular time commitment for marketing
She starts with five 90 minute masterclasses which lay the foundations of your marketing strategy. These are designed to really make you think about your business, it’s products and customers.
Then she moves on to practical advice across a number of areas including writing great copy, branding, marketing communications and blogging. Each chapter is packed with tips, examples and action points and there’s a useful summary at the end of each one.
There is a very weighty chapter devoted to online marketing covering just about everything from writing website copy to using Twitter. I particularly like the way she includes detailed advice on things like choosing a website developer – really important for the small business to get right, but overlooked in many marketing books.
The FAQs section at the end is especially useful, tackling common small business dilemmas. Particularly the last one “My new product/service has failed to take off. Why?” where she includes a great Troubleshooting Checklist to help you determine the causes and make the right decisions.
A couple of niggles. I bought the Kindle edition. Now maybe it’s just that I’m still getting used to the Kindle but I found 2 things very frustrating. Firstly the lack of a Table of Contents. I like to dip in and out of business books, particularly after I’ve read through them once, and it’s really difficult to get to the right chapter quickly. Secondly, I found the example sales letters really useful, but all the explanations were grouped together followed by all the letters making it hard to follow (and the letters themselves were tricky to read for my ageing eyesight!).
But those are just niggles. This is an excellent book and I would recommend it to any small business.
You can find out more about Dee at her website The Marketing Gym