Title tags are one of the most important factors for SEO – they are the signpost for the search engines.
They not only tell the search engines what’s on the page but also the people who are searching. So they can affect both your ranking and the number of people who click on your link.
Happily, they are also usually one of the quickest and most effective ways of improving performance with search engines.
To check your title tags, just visit your web pages and look at the text in the top of the browser.
Follow these quick tips for optimising your title tags:
- The closer the relevant keywords are to the start of the title, the more weight they have, so usual practice is to put these first.
- Include your brand name if you believe it will help click through rates
- Keep to less than 70 characters (including spaces and separators)
- Use separators such as pipe symbol | or dashes – to separate phrases.
- Make sure each page has a different title tag
The example below shows a well constructed title tag from John Lewis which appears in position 1 for the search designer leather handbags: