Why you should have a blog for your small business
A blog can be a powerful part of your online marketing strategy. Done properly, it’s good for search optimisation and website conversion.
It can help you attract more website visitors, convince those visitors to buy from you and keep them coming back for more. It provides the core around which you can build a strong online presence.
As part of your SEO a blog:
- allows you to target a wide range of key phrases in a natural way.
- disciplines you to regularly update your website.
- gives you content to share in your email marketing and social media and therefore attract links
According to stats from Hubspot, the average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages.
Blogging also allows you to showcase your experience and expertise and let your prospective customers get to know you.
For good results you need to blog effectively
Your blog needs to contain good content and be updated regularly – and that’s where we can help.
If you’ve yet to start a blog, then our Start Business Blogging Package will ensure you get it right first time.
If you already have a blog but are not getting the results you want then Blog Bootcamp will get you on track.