What is Content Marketing?
Content Marketing is all about using online content – such as blogs, news, articles, e-books, infographics, videos – to attract potential customers for your product or service.
With recent changes in Google’s search criteria, good content is now a key part of search engine optimisation and it’s also massively important in Social Media.
Get Your Website Noticed
Content Marketing from Paprika is your unique one-stop shop to get your website noticed.
From building brand awareness, to gaining valuable links for your SEO, it’s an integrated approach to online marketing that brings you increased website visitors and helps convert those visitors into loyal followers and customers.
You can combine Blogging, Social Media, Email Marketing and more into an affordable monthly investment specially tailored for small businesses.
The flexible approach allows changes from month to month. There’s no lock-in and you can take advantage of opportunities such as seasonal events and new product launches without finding additional budget.
How the packages work
Our unique Content Marketing packages allow you to build your own package and vary it from month to month.
Simply choose your level of investment and then, each month, decide which elements you want to include.
There are a wide range of elements available including blog writing, social media management, email marketing. Each element has a points value. Each package gives you a number of points per month – you then choose how to use your points. It’s that simple!
You’ll probably have some elements, like blogging, that you’ll want to include every month, while the flexible approach allows you to add and remove activities based on your business needs. Want to create a mini e-book to incentivise email sign-ups, a special Facebook promotion in the run up to Christmas or a cool infographic? These can all be added.
Affordable and Flexible
Our Content Marketing packages start at £250 +VAT per month. You can vary your level of investment from month to month (subject to availability) for a one-off boost for a particular campaign.
Every Content Management package includes the following as standard:
- Monthly report of activity and results
- Monthly planning and review teleconference
- Google Analytics monitoring
- Social Media Analytics monitoring
- Social sharing of all content published