Just like any other business, ecommerce ventures need a marketing plan. It’s not enough to just build a site and wait for the visitors – you need to promote the site whether it’s through search engines, social media, print advertising, PR or something else (probably a combination).
Before you start developing your ecommerce website, you need to be clear about
- who your customers will be
- how they are going to find you
- why they should buy from you
as these will be important inputs into the design of the site and how you promote it. We can help you answer these questions and put together a marketing plan that will ensure your online shop attracts the right visitors and turns them into customers.
If your online shop isn’t getting the website traffic or purchases it needs, talk to us about reviewing your marketing and putting in place a new plan.