It seems like a good idea. Adding a box in the sidebar of your website with your latest tweets. It’s fresh content for your web page and it’s easy to do.
STOP right there.
It’s a really bad idea:
- You could be showing irrelevant (at best) items at any time
- If all you tweet is 100% relevant to your business you’re not making the best use of Twitter
- There are better things to put there.
Take a look at all your tweets and just think about the impression each would give if they were the first thing a prospective new client saw on your site? Do you want to put your latest chit chat, current location or that funny quote you’ve just spotted in a prime position on your website?
And those of you without inappropriate tweets shouldn’t feel smug. If your twitter feed only contains acceptable content for your website the chances are you are not using Twitter very well!
Remember that Twitter is Social media – it’s a place to be sociable. The businesses who get the best results are those who use it as an online networking forum rather than a place to shout out sales messages. So you should be having conversations and being a real person rather than simply tweeting automated marketing messages all day.
Of course, there are some plugins which let you display only favourite or selected tweets, but is it really worth it?
Your website only has a limited amount of space to get your message across – and it needs to be clear and uncluttered. Instead of filling that spot with tweets why not use it for a really strong call to action?
So stick to a “Follow us on Twitter” link and keep your social interactions where they belong.