Pop-ups seem to have increased recently (after a bit of a lull). It seems you can’t go onto any website these days without one, well, popping up! I’m sure I’m not the only person that finds them annoying, so why does everyone seem to do it? Well, it’s been proven (i.e. lots of bloggers have […]
When I start working with a new client I’ll usually ask early on who their ideal customer is and who buys their products. Far too often the answer I get is “Anyone really”. When you are a small retailer (online or not), trying to please everyone just isn’t going to work. It’s vital to know […]
The About page. Just about every website has one, but on most it’s dull, dull, dull. And that’s a big mistake because the About page is one of the most important pages on your whole site. A well-crafted About page lets people get to know you, like you and want to do business with you. […]
Do you struggle to get visitors to buy from your online shop? Conversion rate – the proportion of your site visitors who actually make a purchase – is critical to the success of any online business. After all, getting visitors to your website is hard work and often expensive and if they don’t buy, all […]
As an ecommerce site owner improving conversion should be a top priority. But while it’s easy to know you have a conversion problem – plenty of visitors but not enough sales – finding out the reason is a little trickier. In this article we look at 7 common conversion problems and look at how you […]
A couple of years ago on the blog I wrote this post about mobile website use. Today, the use of smartphones and tablets has rocketed and it’s no longer possible for any business to ignore. Especially ecommerce businesses. My ecommerce clients are now seeing mobile and tablet visitors overtaking those using a desktop. Last year […]
Do you know the average figure for ecommerce shopping cart abandons? 68% That’s an awful lot of potential sales going missing. Have you looked at your rate recently? Is yours below average – or worse? It’s not unknown to see abandon rates over 80% so if yours is bad, you’re not alone. If you’re not […]
How’s your maths? Does the very word have you cringing with bad memories from school? Well, sorry to spoil your day, but if you are going to use paid advertising like Google Adwords, exhibitions, print advertisements and so on, then it’s essential to understand the numbers. I love figures, I’ve always been good at Maths […]
Does your ecommerce website have plenty of visitors but not enough customers? Want to know how you can turn browsers into buyers? Join me for this webinar where we’ll look at the 5 most important things you can do to improve your ecommerce conversion rate. Conversion rate matters With average conversion rates around the 3% […]
Successful online businesses know that great photographs are what really make your customer WANT to buy. Snaps taken on your mobile just won’t do. If you walk past a shop on your high street with dirty windows and badly displayed products, chances are you’ll carry right on. The same with an ecommerce shop. Blurry, badly […]