Are you confused by all the Social Media options? Should you be on Facebook? Twitter? LinkedIn? What about Google Plus? There are no shortage of “gurus” telling you about the next big thing or that you absolutely must be on ……… (fill in the blank with their favourite channel). But for a small business, there […]
Amongst all the hype about Social Media, it’s often the simple things that get overlooked. Like making it easy for others to share your web pages. You may hate Twitter and refuse to go near it, but lots of people do like it, so why not ensure they can easily Tweet your blog articles? Social […]
Most blog articles get a rush of visitors when they are published but traffic rapidly declines after a few days. So is it OK to revive your older posts and promote them again? As time goes on you will gain new twitter followers and Facebook fans who probably haven’t seen your older blogs. So it […]
One reason many businesses give up on blogging is the feeling that nobody is reading it. All that effort to write great content which then sits in cyberspace along with millions of other ignored blog pages. Building a readership for your blog takes time and persistence but you can help by making sure (1) you […]
For any business twitter users, building up a following of interested fans is a must. So make sure you are not doing anything to turn those followers away. Here’s my list of the 10 most annoying things I see on Twitter and that have my finger hovering over the “unfollow” button. 1. Automated direct messages […]
Social sharing is a key part of building your online presence and followers – once you’ve written that awesome blog post, you want to let everyone know about it. Tools like Hootsuite make it easy too. Pop in your message, add the link, tick all your profiles and hit “Send”. Bingo – your blog is […]
Pinterest – the image based social sharing site – has just had a facelift. And, more importantly from a marketing perspective, has introduced website analytics – another step in making the platform business friendly. The Facelift At first glance the changes appear minor from a user perspective – some things have moved, the repin button […]
I think of twitter as the water cooler for small business owners – a place where many go for a bit of interaction during their coffee break. Join and start conversations and you’ll soon find your followers growing. And one of the best ways to get involved is to join in with twitter chats. These […]
As Pinterest grows in popularity, more and more small businesses are thinking about using it to market themselves. But it’s a platform where blatant selling and promotion just doesn’t work. The get the most from Pinterest you need to think creatively. Here’s some suggestions: 1. Put together a mood board for your clients This works […]
New Year Resolutions – love them or hate them, the new year is the obvious time to look at your business with fresh eyes and resolve to do even better in the coming months. Here are some suggestions for your online marketing resolutions for 2013 I will make email marketing a priority. Keeping in […]