I do love Twitter although you need to filter out a lot of noise to find the gems. However, occasionally I see something that really makes me take notice – and not always in a good way. I’ve picked out 3 recent examples of businesses using Twitter to illustrate what you can do, what you shouldn’t do and what you really mustn’t do.
One of the people I follow asked about recommendations for places to visit in Kent. I replied with a comment about Sissinghurst, just using the name in the text, not the twitter name or a hashtag. A short time later I received a reply from the sissinghurst tweeter thanking me for my post and highlighting an upcoming event. The message was personalised to what I had said, not automated. They also re-tweeted my original to their followers.
Clearly they have set up a search and monitor for mentions of their name so they can respond.I think this is a great use of social media.
The Bad (I’m going anonymous from here)
I started to notice one of the accounts I followed (a craft business) kept re-tweeting Stephen Fry.
Now I think we all know that Stephen Fry tweets, so are quite at liberty to follow him if we want to.
A quick check revealed that this business did nothing except (i) re-tweet Stephen Fry and (ii) post links to their products. The un-follow button was swiftly clicked.
Imagine you are meeting a client for the first time. I’m betting the first thing you say to them isn’t “My boyfriend/girlfriend just dumped me”.
If you are using Twitter for your business, please remember that your clients – current and potential – could be reading.It’s great to be sociable and link up with friends but having personal conversations with your mates on Twitter is a no-no. And if you then have your Twitter feed displayed on your website it makes it worse.
This is a real example – I went onto a website and there for all to see in the Twitter feed was the news that this person (a wedding planner) had been jilted. Not a good advertisement.
Do you have any examples to share? I’d love to hear them.