Have you checked how your website looks on your mobile? Do you know what percentage of your website visitors are using mobile devices? With worldwide use of smartphones and tablets growing rapidly, mobile internet is something all small businesses must consider. And it’s not enough for your site to look good. It needs to work as well for mobile users as it does for those at their desks.
You can use Google Analytics to check what percentage of your website visitors are using mobiles. You’ll find it in the “Audience” section. My website has a pretty small percentage of 7% mobile users. But some of my clients have figures nearer 25%. That’s a big slice of their visitors so it’s essential their websites work just as well for mobiles as convential desktop computers.
Once you know the percentage of mobile users, the next things to look at are your Bounce Rate and Conversion Rates (goals and/or ecommerce). If these are significantly worse for mobile users then it’s time to take action.
One thing you’ll need to consider is whether to have a separate mobile version of your site or a single site which works across all platforms (also known as responsive design).
There’s no right answer to this – it’s one of the most hostly debated topics in web development. It’s certainly easier for you to maintain a single site which works on all platforms but separate sites may well give your users better options.
So think about your business, your customers and what they need from your website. Someone on the move may be looking for different information from your site than someone who is at home or in their office.
And if you are looking at an ecommerce solution, make sure you check the mobile capabilities of your chosen provider. The latest solutions should all have good capabilities to manage mobile commerce built in. After all, you don’t want to be exclduing 25% of your website visitors from buying.
PS: If the percentage of mobile visitors to your site is still small, don’t just relax and forget about it. Keep checking, because the chances are it will only increase.