Writing a blog for your business should be a key part of your online marketing strategy. You’ve probably heard that already, so why is a blog so important?
The great thing about a blog is that it provides the core around which you can build a strong online presence. Your other online and social media activities will be much easier with a blog at the heart of your strategy.
It can help you attract more website visitors, convince those visitors to buy from you and keep them coming back for more.
The search engines love good, relevant content and they particularly like pages which other sites link to. A blog:
- allows you to target a wide range of key phrases in a natural way.
- disciplines you to regularly update your website.
- gives you content to share in your email marketing and social media
Promote your blog articles via Twitter, Facebook etc to bring more visitors to your website. Hopefully, they will like what they read and tell others about it. And as more people share and link to your blog, your search engine position should rise and your visitor numbers increase further.
According to stats from Hubspot, the average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages.
Converting visitors to (regular) customers
Another great advantage of a blog is that it allows you to showcase your expertise and engage with prospective customers. As blog articles tend to be written in a more natural way than static web pages you can show prospective customers/clients they will be dealing with real people, not a faceless business. By showing your personality, your readers will get to know you – and we are more likely to do business with people we know (and that applies even if we “only” know you online).
You can demonstrate your expertise through case studies, tips & ideas articles, comments on industry issues and therefore give prospective customers real confidence in buying from you.
So make blogging part of your online strategy for 2012.