Every day my Twitter feed contains numerous requests from people to “Like” their Facebook page. And I’ll often receive direct messages from people I follow making the same request.
But only a few actually give a reason why I should do so. Like a competition or special offer. And if I do pop over to look at their Facebook page, often there is very little of interest and nothing which will induce me to click that “Like” button.
Marketing a small business via Facebook is hard work. You need to update regularly, offer great content and make people want to see your updates in their timeline. The occasional plug of your product or service just won’t do. Facebook is all about interaction – it is SOCIAL media after all. So run competitions, special promotions, new product news, ask questions and make sure you use plenty of visuals – photos make your page look interesting. You don’t want people to just hit the Like button and forget about you. You want them to talk about you, share your updates with their friends and hopefully, at some point, buy from you.
If you are thinking “I can’t do all that for my business” then my advice would be to forget Facebook as a marketing tool. Having a Facebook page where the only fans are 20 or so of your mates is not marketing.
The most successful small businesses on Facebook tend to be leisure or lifestyle brands – things people want to see when they’re relaxing. For them, Facebook can be very effective for both short term promotions and building brand loyalty and awareness.
But don’t expect me to Like you unless you offer something in return.