As a child I loved Agatha Christie and read as many of her books as the local library could provide. Poirot was my favourite character with Miss Marple a close second. The only books I really didn’t warm to were the adventures featuring Thomas & Tuppence Beresford.
So I was surprised to read recently that the latter pair were actually Christie’s personal favourites and the books she most enjoyed writing.
However, they feature in only four novels out of her total of 66 (plus numerous short stories) as she concentrated most of her efforts on the iconic detectives her fans love so much.
So what has that got to do with Social Media?
Well, every day across Facebook and Twitter I see businesses posting endless promotional posts. Shouting about what they do and how great they are. Putting up a sales message and then posting it into every group they belong to – all at the same time. Everyone’s talking but nobody seems to be listening.
It’s a mystery how they think this can possibly be a good way to spend time and money.
Agatha Christie listened. She understood her fans and organised her work to give them what they wanted. And that’s one of the reasons she’s considered the best-selling novelist of all time (outsold only by the Bible and Shakespeare).
The best businesses on social media are constantly listening. They are looking at what their fans like, asking them for their thoughts and adapting what they do accordingly.
Which builds more loyalty and more fans.
There’s nothing mysterious about marketing with social media. It’s all about the customer – listen to them, understand them – and give them what they value.