I love Google Analytics and it’s an incredibly useful tool for finding out what is and isn’t working in your business. But sometimes those numbers can be misleading. And if you don’t spot the underlying reasons you could end up making the wrong decision. Here are 4 common issues to watch out for. Overseas Visitors […]
Google announced a big shake-up recently with Google Adwords (and a few other features) coming together and renamed Google Ads. They’ve been making a lot of noise about it – emails, notifications and so on. But let’s face it, a new name and a new logo might be exciting to everyone at Google HQ, but […]
Regular readers of this blog will know that Local Search and Google My Business is something I mention a lot! It’s one way small businesses can really make an impact in Google. So (if you haven’t already done so) it’s vital to optimise your Google My Business listing. And it looks like Google is giving […]
Do you have a Twitter account for your business? Do you still post regularly? Yes? But when was the last time you actually read your Twitter feed and engaged with other people’s tweets? I used to be a huge fan of Twitter for small businesses. It was a great way to keep in touch with […]
Have you discovered Google Posts? This new feature for Google Business Listings came on the scene last year and they are a very useful marketing tool for small businesses. What exactly are Google Posts? Google Posts let you share messages (like events and offers). These show up in the local panel on Google search and […]
You’ve probably heard the term GDPR recently – usually alongside a whole heap of doom and gloom about how it will restrict small businesses. Don’t panic – it’s not as bad as many like to make out (usually those with expensive workshops to sell…….). Here’s my take on GDPR and how it impacts those of […]
Getting a good position on map searches can be incredibly effective for small businesses who operate in a limited geographical area. Firstly, if the map is shown then it’s usually at the top of the page and is nice and prominent. Higher than the straight organic search listings. Secondly, more and more people are searching […]
I wasn’t always a marketing consultant. For many years I worked in IT. Then I gave it all up to do something different. Recently I had the opportunity to record a talk for a networking group I belong to, telling the story of The Wedding Crafter – the ecommerce business I created, built and sold. […]
According to recent research, Google Shopping advertising has now overtaken traditional Adwords spending for online retailers. That’s no surprise to me – Google Shopping is a terrific way to get your products in front of willing buyers. My clients get great sales at a very affordable cost. And if you think Adwords is just for […]
Oh I remember the early days of t’internet (cue nostalgic music). Life was easy. You could simply add a links page to your website, swap links with a few businesses in the same industry and bingo – Google instantly boosted you up the rankings. OK – it was probably never quite that straightforward. But SEO […]