Have you made the mindset change to put mobiles first? It’s a couple of years now since Google starting demoting non-mobile friendly websites from the search results on smartphones. And in that time the proportion of internet use on smartphones has continued to rise. So it’s no longer enough to ensure your site is responsive […]
Pop-ups seem to have increased recently (after a bit of a lull). It seems you can’t go onto any website these days without one, well, popping up! I’m sure I’m not the only person that finds them annoying, so why does everyone seem to do it? Well, it’s been proven (i.e. lots of bloggers have […]
Do you struggle to get visitors to buy from your online shop? Conversion rate – the proportion of your site visitors who actually make a purchase – is critical to the success of any online business. After all, getting visitors to your website is hard work and often expensive and if they don’t buy, all […]
As an ecommerce site owner improving conversion should be a top priority. But while it’s easy to know you have a conversion problem – plenty of visitors but not enough sales – finding out the reason is a little trickier. In this article we look at 7 common conversion problems and look at how you […]
Does your ecommerce website have plenty of visitors but not enough customers? Want to know how you can turn browsers into buyers? Join me for this webinar where we’ll look at the 5 most important things you can do to improve your ecommerce conversion rate. Conversion rate matters With average conversion rates around the 3% […]
With any web page you should have a clear idea of what you want the customer to do next. Potential customers need to be led to take the next step and you can show them the way using a prominent Call to Action. But so many websites get this wrong and end up either confusing […]
These days it’s so easy to set up a good looking website or ecommerce shop on a very low budget. And thousands of small businesses have done just that. But to sell successfully online, you really need to stand out from the crowd. And that means not just getting found by your potential customers, but […]
On thing every web page needs is a Call to Action – something which leads the visitor to take the next step. Whether it’s making a purchase, requesting a brochure or picking up the phone, make sure you make it easy for people. Here are some real examples of great calls to action from a […]
You can have the most stunningly beautiful website in the world, but if your visitors aren’t buying, it isn’t working. Improving your website conversion rate is one of the most effective ways to increase profits but one that’s often ignored in the race to grab more visitors. Converting visitors to customers relies on 2 things […]
Do you encourage customers to review your business and/or products? Reviews are becoming more and more important for your online marketing. They can impact your SEO, boost your conversion rate – and seriously damage your business. Even if you’re not in the leisure/tourism industry, you’ll have seen the many media stories about Trip Advisor and […]