Regular readers of this blog will know I love Pinterest. And for ecommerce businesses with the right kind of products (weddings, fashion, homewares and other lifestyle type brands) it’s really worth adding to your marketing mix.
But before you start, take a little time to prepare and ensure your Pinterest brings you extra sales rather than just taking up time. Here’s 10 top tips for getting your Pinterest campaign off to a great start.
1. Include a Pin-it button on your website alongside your product images.
Making it easy to Pin your products will
- increase the chances of your images being shared,
- help browsers find your product later
- give you control of the default description included with the image
2. Take time to optimise your pins.
Make sure you pin your images within the correct category, use keywords in the description and link through to the product page.
3. Only Pin good quality images.
Styled shots are more popular than cut-out product shots.
4. Encourage interaction with competitions.
Here are some examples of successful Pinterest competitions.
5. Keep an eye on the Rich Pins feature.
Rich Pins are a new innovation linking your ecommerce site to Pinterest so that your Pin shows up to date pricing, stock availability and links directly to the product page.
This requires some coding so is currently mostly used by larger retailers. But it’s also available for small businesses using Etsy, Ebay and Shopify. Other ecommerce platforms will almost certainly follow suit, so keep checking with your provider. Find out more on Rich Pins.
6. Simply pin your own products.
Create boards which reflect the lifestyle your brand represents and be generous with pinning, liking and following others.
7. Just jump in and start pinning.
Take a little time to plan your boards. Be creative with your board themes and descriptions (but remember to include a sprinkling of keywords – Pinterest boards can rank well on Google).
8. Pin loads of images all at once.
As with other social media platforms like Twitter and Facebook, spreading out your activity increases your reach and doesn’t overwhelm those who happen to be online at the same time. Pin little and often.
9. Let your Pins become out of date.
One of Pinterest’s biggest pluses is the longevity of pins. Images added month ago can still bring traffic to your website. Great, if the product is still available. Not so good if it’s discontinued and the link goes to an error page. Schedule some housekeeping from time to time.
10. Slap a big watermark of your URL across your pictures.
There are pros and cons of watermarking. As images are shared across the web, it’s easy for the link to the original source to be lost but there is some evidence that watermarking reduces the chances of an image being shared. If you do decide to use one, make sure it is unobtrusive – the bottom right corner is usually the best place.