Do you ever feel overwhelmed by social media? I know I do.
It seems like every week there’s an announcement, discussion or speculation. With new platforms emerging, existing ones falling out of favour not to mention new features for the established networks.
Lately we’ve seen a lot of speculation about the imminent demise of Twitter. I don’t think it’s quite that bad yet, but I’ve certainly noticed a lot less engagement on Twitter over the last few months.
And if you have teenagers, you’ve probably noticed that Snapchat is where it’s at – Facebook is for oldies!
It’s an ever-evolving landscape and nobody really knows what will happen next (although that doesn’t stop plenty of people gazing into their crystal ball and making predictions).
As for keeping up-to-date, it’s hard enough for the full time social media geeks, never mind the poor small business owner who has to cope with it all AND run a business.
So what should you do?
1. Be clear about your social media strategy
It’s so important to have a strategy for your business social media rather than just dabbling in whatever network you like best.
Understand what you want to achieve – and then create a plan and execute it.
This will ensure you spend your time effectively and get the results you want.
2. Review your social media every 3 months
Constantly chopping and changing your strategy from week to week isn’t going to help. Success with social media relies on consistency. You need to be adapting as things change but not jumping from one thing to another.
So set aside a few hours every 3 months to review.
- Bring yourself up to date with the latest changes
- Review what you are doing
- Decide if you want to tweak something, try something new and/or drop something
- Set a plan for the next 3 months
3. Follow a few social media “experts” you trust
There is so much information out there about social media and everyone has their own opinion. My tactic is to choose a few selected experts or websites whose information I feel I can trust. Social Media Examiner is good for general industry news and tips. While Jon Loomer is my go to person for Facebook Advertising.
Make sure their advice is relevant to your industry and marketing tactics – many articles are aimed at bloggers, digital agencies or big brands and can give very misleading advice if you are a boutique ecommerce store or a local service business.
Most importantly, date check any articles you read – anything more than 1 year old may well be out of date.
By adopting these tactics, you’ll feel more in control. You won’t get left behind but you won’t be constantly switching focus and end up achieving very little.