Pinterest – the image based social sharing site – has just had a facelift. And, more importantly from a marketing perspective, has introduced website analytics – another step in making the platform business friendly.
At first glance the changes appear minor from a user perspective – some things have moved, the repin button now just says “Pin it” and clicked images are larger.
But you will also see more additional images to interest you – from the board the image is pinned to, from the original website and also “People who pinned this also pinned….”. A blessing or a curse depending on whether you want to cure your Pinterest addiction or not.
The box showing other images from the same website are more prominent – good news for website owners as your images will now get more exposure.
The navigation has also been tweaked so that the back button lets you get back to where you started – no matter how much you have been distracted.
The new look is being rolled out from this week – if you haven’t got it yet, you should find an option to change to the new look in the drop down menu by your username.
For those using Pinterest to market their business, the introduction of free Pinterest analytics is very welcome.
These let you see how well images from your website are performing. There are stats on how many people pinned images from your site, how many viewed them and how many clicked through to your website. To access these you will need to have verified your website with Pinterest.
Is it time you started using Pinterest?
If you’re not yet marketing with Pinterest and there is a visual element to your products or services, then now is a good time to get started. It’s growing fast and offers a great (and fun) way to promote your business. It also has the advantage over Twitter and Facebook that your content can still attract new interest months after it was originally posted.