If you’re someone who keeps right up to date with their Google Analytics, you’ve probably noticed the number of organic search visits from Google with keyword = (not provided) has been climbing steadily.
When this “privacy” feature was introduced Google estimated it would only impact a small proportion of searches. Less than 10% was the figure quoted at the time I wrote this article almost 2 years ago.
Well, it’s grown to a lot more than 10% (72% for last month on this website) and now it looks like Google are taking the final step and stopping all keyword data.
Of course, if you’re running Google Adwords, then you still get the keyword data for your paid search traffic.
But it does make it difficult to find your best performing keywords for search optimisation.
For more information (and some useful, if pretty technical, ways around the issue) check out this article from Search Engine Watch.