For a small business Pay per Click advertising (or PPC) can be a highly cost effective way of finding customers.
- It’s very targeted.
- You have control over your budget.
- It’s fast. You can start generating business from day 1
- Ads have the best positions on the search result page
Google Ads (the new name for Adwords) are very powerful, but you do need to do it properly to get results. Unless you understand how it works, it’s very easy to waste your budget.
And it’s not enough to simply set things up and let them run – to get the most from PPC you need to continually monitor, test and tweak (and keep an eye on your competitors).
Which is where I can help.
Why Paprika Marketing
I created my first Google Ad in 2004 – and I haven’t stopped since!
Since I launched Paprika Marketing in 2011 I’ve set up and managed ads for a wide range of clients and have extensive experience across
- Search Advertising,
- Shopping Ads
- Display & Remarketing
- Bing network
Small businesses in the creative, leisure and lifestyle sectors are my speciality. Typical clients work in areas such as weddings, health and beauty, interiors and ecommerce.
I achieve great results for my clients and I’d love to help you too.
I have 2 main Google Ads packages for small business.
Standard – Set Up & Manage Service
This package is aimed at small businesses with an ads budget of between £500 – £1,500 per month.
It involves setting up Google Ads and actively managing the campaigns to generate profitable business.
Month 1: £500 + VAT
Month 2 onwards: On-going monthly fee: £295 + VAT
Lite – Set Up & Monitor Service
This package is for smaller businesses with an ads budget of less than £500 per month. It’s particularly designed for businesses with:
- A product/service which is fairly constant
- Operating in a limited geographical area and/or a very specific niche
- Low competition in Ads
For example, hair/beauty salons, small wedding suppliers.
It involves setting up your Googles Ads and optimizing them over a 3 month period followed by a low cost monitoring service.
Quarter 1: £350 + VAT
After 3 months: On-going quarterly fee: £150 + VAT
Note: prices exclude the cost of clicks which are payable directly to Google.
These packages are a guide – I can create a bespoke package if your needs are different. For example:
- you already have a Google Ads account but it needs some tlc.
- You expect to spend more than £1,500 per month on Ads
- Your in-house team need support to manage your Ads
Call 0161 883 1655 or email firstname.lastname@example.org to arrange a free 30 minute consultation and discuss whether Google Ads is right for your business and which package best suits your needs.